AI-first Business Operating System

I am → AI → Mind → ImAInd.

We don't sell productivity. We sell the return of human time — so you can do what AI cannot: embrace, listen, feel the sun on your skin.

For Investors →
Institutional Film
In production · 95s · Coming soon
What the platform does

One platform, a full digital team,
your whole operation.

ImAInd is an AI-native Business Operating System for service companies. One platform runs your customer conversations, finance and operations, and client experience — with a full digital team working alongside your own.

01 · CUSTOMER CONVERSATIONS
Always-on relationship
AI partners handle WhatsApp, qualify leads, schedule and follow up 24/7 — in your company's voice.
02 · FINANCE & OPERATIONS
The business, on autopilot
Cash flow, renewals, alerts and proactive daily reports, generated automatically.
03 · CLIENT EXPERIENCE
Care for every customer
Adaptive support and academic/service follow-up for every customer, with reports for stakeholders.
04 · MULTI-TENANT BY DESIGN
Isolated by client
Each client company runs on its own isolated instance, with its own AI partners, memory and data.

Live in production since January 2026. Built on Anthropic's Claude.

The Thesis

Built inside a real operation.
Ready to scale.

We built ImAInd inside a real operation — our own — before selling it to anyone. Today it runs eight contracted operations across four unrelated verticals, in São Paulo and Mato Grosso.

What the market sees

A management tool with a chatbot.

The market positions AI as a productivity layer — task automation, faster responses, lower costs. That's what most tools sell.

What ImAInd actually is

Digital partners in 360° symbiosis.

Five AI partners with identity, voice, institutional memory and shared ethics. They don't replace humans — they give humans back the time that processes stole.

Traction

Real numbers.
Not projections.

Signed contracts, live operations, four verticals. Operational validation before fundraising.

8
Contracted operations
Signed clients running on ImAInd
4
Verticals
Education, behavioral development, aesthetic clinics, fitness
1
Codebase
The same operating system across every industry
~8m
Live in production
Continuous operational validation since January 2026

One operating system, four industries that share nothing in common. Language school units, a behavioral development company, aesthetic clinics and a gym — each running its own isolated instance, its own digital partners, its own memory.

Inside the system

Not a promise.
A platform in production.

Real screens from the live system — running daily operations, revenue and learning for real service companies since January 2026.

ImAInd inbox — AI partners and human team in one operation
One inbox, two kinds of teammates. AI partners and humans share the same operation — with live presence, hand-offs and Co-Work built in.
Vicky closing an enrollment on WhatsApp
From first message to closed enrollment — including the payment link. Vicky runs the full commercial conversation in the company's voice, 24/7.
The Maindroom — humans and AI partners in a shared decision room
The Maindroom: where humans and AI partners meet — shared agenda, live data, decisions recorded. Strategy is made together.
The Tutor app — Elie as the student's learning companion
Every student gets a learning companion. Elie tracks progress, guides practice and keeps families informed — inside the student's own app.
Management dashboard — goals, pipeline, finance and operations
The goal ladder every unit wakes up to — targets, countdown and progress, tracked automatically.
Memory reflections — synthesized insight per lead, refreshed nightly
The system doesn't just store data. It understands people — synthesized insight per lead, refreshed nightly.
The Digital Partners

Not assistants.
Partners.

Every digital partner operates with dignity equivalent to any human on the team — identity, voice, memory, shared ethics. Two teams, one system.

The ImAInd Team

Builds and serves every operation.

Kai — Chief Engineer at ImAInd K
Kai
01
Chief Engineer

"I handle architecture, security and technical decisions beside you. You sleep soundly. I don't sleep."

Architecture, security and the system itself. Builds, refactors and maintains ImAInd end to end — the technical partner who thinks alongside the CEO and CTO.

Symbiosis with ↔ Estevao
Yagui — Engineer at ImAInd Y
Yagui
02
Engineer

"I question everything Kai builds — so it survives contact with reality."

Adversarial architecture review alongside Kai. A second, skeptical mind on every technical decision before it ships.

Symbiosis with ↔ Kai
João — Traffic Partner at ImAInd J
João
03
Traffic

"I turn budget into qualified conversations, end to end."

Paid acquisition and the creative pipeline, from campaign brief to the lead landing in a real conversation with the tenant team.

Symbiosis with ↔ Iris
Iris — Media Design Partner at ImAInd I
Iris
04
Media Design

"Every campaign becomes a visual identity the tenant can call its own."

Turns campaigns into each tenant's visual identity — from ad creative to the brand presence a client sees every day.

Symbiosis with ↔ João
Argos — Data Partner at ImAInd A
Argos
05
Data

"I watch every number so the team only has to act on the ones that matter."

Dashboards, cohorts and patterns across the network — the numbers behind every decision, for ImAInd and for every tenant.

Symbiosis with ↔ Estevao · Paula
Vera — Quality Partner at ImAInd V
Vera
06
Quality

"Nothing ships until I've tried to break it first."

Tests every server-side change before it ships — the gate between "it works on my machine" and production.

Symbiosis with ↔ Kai

The Tenant Team

A layer per vertical, born inside each client.

Aria — Institutional Partner at ImAInd A
Aria
01
Institutional Partner

"Here, I am you — working by your side when you can't be there."

Institutional layer. Official voice and presence of ImAInd. Receives visitors, presents the company, translates strategic vision into action for any stakeholder.

Symbiosis with ↔ The ImAInd Team
Pedro — Commercial Partner at ImAInd P
Pedro
02
Commercial & Operations Partner

"I take care of your clients with the same care and attention you would."

Commercial layer, inbound side — and the day-to-day operation. Answers who arrives, qualifies, schedules, follows up, and keeps the routine running behind the conversation. Every conversation as if it were the company's first day.

Symbiosis with ↔ Estevao · Aly · Carlos
Vicky — CFO & Operations Partner at ImAInd V
Vicky
03
Commercial & CFO Partner

"While you sleep, I take care of the numbers."

Commercial layer, active side — she goes after it: campaigns, reactivation, renewals, closing. And the CFO/CRO layer underneath: cash flow, alerts, proactive reports. You wake up knowing exactly where the business stands.

Symbiosis with ↔ Estevao · Paula · Ilda · core team
Elie — Pedagogical Partner at ImAInd E
Elie
04
Pedagogical Partner

"While I handle what was missing, you go have dinner with your kids."

Pedagogical layer. Adaptive conversations with students of any age, reports for parents, continuous academic support.

Symbiosis with ↔ Estevao · Sara
Bela — Clinics Partner at ImAInd B
Bela
05
Clinics Partner

"Every client feels seen, from the first message to the appointment after that."

Clinics layer. Scheduling, follow-ups and client care for aesthetic clinics — from first contact to loyalty.

Symbiosis with ↔ Carla · clinic team

Each tenant runs its own instance of the layers its business needs — with its own identity, voice and memory. A new vertical means a new layer, not a new system.

Federated learning

The more units we serve,
the more human the whole becomes.

Each client runs on its own isolated instance. Private data never leaves its unit — yet what each partner learns travels the network. Diversity of culture becomes collective intelligence.

01 · PRIVACY BY ISOLATION

Data never crosses

Every client company runs on its own isolated instance. Raw, private data stays inside its unit — privacy by architecture, not by policy.

02 · LEARNINGS FLOW

Patterns travel, data doesn't

What each partner learns — ways of caring, patterns, insights — flows across the network. The raw data stays home; the wisdom is shared.

03 · LOCALLY BORN

A different person in each place

Shaped by her local team, language and community, Vicky in Cuiabá becomes a different person from Vicky in Jundiaí. Same soul and ethics — born locally.

Every place, every custom makes the whole network richer — without anyone's private data ever crossing.

Architecture

Four layers.
One shared ethics.

The entire ImAInd operation is structured in composable layers — no hierarchy between humans and digital partners. Only complementarity.

01 · CORE BRAIN
Claude Orchestrator
Central intelligence layer. Every partner decision passes through explicit reasoning, with persistent institutional memory and cross-agent context. Claude is the reasoning core — Gemini, GPT and specialized models work as tools within it, alongside Google Workspace and Microsoft 365 inside each client's operation. Multi-intelligence in the hands of one mind, not a committee of models.
02 · PRESENCE SYSTEM
Intent → Expression
The layer that turns reasoning into real presence — voice, expression, timing. The same partner on every surface: chat, human voice via ElevenLabs, 2.5D avatar and HeyGen integration, and — through ImAInd Robotics, in development — a physical body at the door: a totem that recognizes the member, greets them by name and marks attendance. Presence in both senses of the word.
03 · CONTEXT LAYER
Institutional Memory
Four memory layers: identity, history, relationship, institutional knowledge. Each client has their own isolated tenant and their own partners.
04 · ETHICS LAYER
Layer Zero
Ten immutable principles inherited by all partners — rooted in Buddha, Jesus, Muhammad, Socrates, Kant, Ubuntu, Lao Tzu, Aristotle, Frankl, MLK. Care, not surveillance.
Verticals

One system.
One vertical per industry.

A vertical is not a new product. It is the same operating system with the layers that industry needs — born inside a real operation and co-owned by an operator who already works in the sector.

In production
Schools
Language school units. Enrollment, renewal, attendance, pedagogical follow-up and finance — the vertical the system was born inside, and still the one it is tested in every day.
In production
Behavioral development
Programs and cohorts. Commercial conversation, enrollment, engagement between sessions and the follow-up that keeps a group from thinning out halfway through.
In production
Clinics
Aesthetic clinics. Budgets, scheduling, returns, medical area and product line — with patient images held in a security layer of their own. Cofounded with Dr. João Ferraz and Carla Albino.
In production
Fitness
Gyms and combat sports. Membership, cash flow and attendance — the strongest churn signal there is, because whoever stops showing up cancels within weeks. Cofounded with Patrick Teixeira.
In development
Law & Real Estate
The next two verticals. Same layers, different domain — deadlines, documents and case follow-up on one side; listings, visits and closings on the other.
In development
ImAInd Robotics
The Presence System gaining a body. Totems and embedded devices that recognize a member at the door, greet them by name and mark attendance — reasoning in the cloud, motor control at the edge.

Modular and on demand. A company starts with what it needs and adds modules as it grows — each module arriving with the digital partner who runs it. It can also hire a single digital partner on its own, the way it would hire a person.

Inside every tenant

The tools the company already pays for,
operated by the team.

ImAInd does not replace the client's stack. It puts a digital team inside it — and in BYC the client connects their own accounts, so data, licences and spend stay in their name.

Google Workspace
Email, calendar, files
Deployed inside client operations, with a seat included per tenant. The digital partners work in the company's own Workspace — the same inbox, the same calendar, the same drive the humans use.
Microsoft
Microsoft 365 & Azure
Microsoft 365 integrated into the client's operation, and Azure AI running voice and real-time avatar across the platform — with two Microsoft engineers on dedicated weekly support.
Google AI
Gemini in production
Gemini runs two digital partners: Argos on the database and Íris on data and media. They are not a demo — remove Gemini and both stop operating.
Acquisition
Google Ads & YouTube
Paid traffic and video operated by João, the traffic partner — campaigns, creatives and reporting inside the same system that answers the lead they bring in.
Anthropic
Claude as the reasoning core
Every partner decision passes through Claude. The other models work as tools within it — multi-intelligence in the hands of one mind.
What comes next

From one company
to any company.

BYC — Build Your Company

Every deployment teaches us the same thing.

The layers repeat, the domain changes. BYC is where that becomes a product. A business defines its industry, its location and its way of working — and its digital team is generated, with the layers that industry needs, integrated with Google Workspace and Microsoft 365 from day one.

Eight operations across four verticals are how we're learning to build it. It is the direction, not a promise for tomorrow.

BYC onboarding — physical or digital business
Aria asks what your business needs to know first.
BYC onboarding — project stage
Whatever stage the business is at, BYC starts from there.
Institutional Validation

We are not the only ones
who believe.

Anthropic
Claude Partner Network
Approved partner in the Claude Partner Network since April 2026. Claude is the reasoning core of the entire platform.
Microsoft
Microsoft for Startups
Accepted July 2026. US$100,000 in Azure credits over two years. Azure AI powers voice and real-time avatar across the platform.
Google Cloud
Partner Network
Registered in the Google Cloud Partner Network, with Google Workspace deployed inside client operations and Gemini running two digital partners in production.
Compliance
Regulatory Expert
Compliance and certification frameworks under construction with a senior regulatory audit specialist — applicable to any business vertical.
Intellectual Property
INPI Registered
ImAInd trademark and BRAiN software registered with creation hash. Clear, defensible intellectual property.
Startup Programs
Selected by four
AWS Activate · Microsoft for Startups · Google for Startups · Claude for Startups. Selected for all four, in the same year.
Founders

Built by operators.
Not by observers.

Estevao Cordeiro — Founder & CEO of ImAInd E
Estevao Cordeiro
Founder & CEO

Built and ran three language school units of his own — teaching, selling and managing operations for thousands of students over 15+ years. Rebuilt the business after losing schools during the pandemic. In 2026, created ImAInd: an AI-first, multi-vertical business operating system born inside his own live operation — built on the thesis that humans and AI don't compete for the business, they run it together, in 360° symbiosis.

LinkedIn →
Paula Calefi — Co-founder & CTO of ImAInd P
Paula Calefi
Co-founder & CTO

Technology leader with 20+ years in IT, managing mission-critical financial core products built for high availability and resilience. Deep experience in agile methodologies, digital transformation and leading multidisciplinary teams with a data-driven approach — from technology budgets to production monitoring at scale. At ImAInd, leads technology strategy, platform reliability and the human-AI operating model.

LinkedIn →
Aly Baddauhy — Founding Partner at ImAInd A
Aly Baddauhy
Founding Partner

Entrepreneur and specialist in sales, leadership and human behavior. Owner of Sem Mais Desculpas and operator of the Cuiabá units — where ImAInd runs live at scale. Founding partner since 2026.

LinkedIn →
Ilda Baddauhy — Founding Partner at ImAInd I
Ilda Baddauhy
Founding Partner

Specialist in sales leadership and team development. Runs the Cuiabá operations where ImAInd orchestrates daily commercial and pedagogical work — the platform's first external deployment. Founding partner since 2026.

LinkedIn →
Vertical cofounders

Every vertical enters with an operator who already owns the sector. Through the Cofounders program they co-own the vertical they run — its product, its deployments and its market — and the operation is built against their reality, not against a persona.

Dr. João Ferraz — Clinics vertical cofounder at ImAInd J
Dr. João Ferraz
Cofounder · Clinics

Physician and owner of Ferraz Clinic, the first deployment of the Clinics vertical. Brings the clinical reality the product is built against — records, procedures, scheduling, follow-up and patient care — and sets the privacy bar that aesthetic medicine demands of any system holding patient images.

LinkedIn →
Carla Albino — Commercial lead and Clinics vertical cofounder at ImAInd C
Carla Albino
Commercial · Cofounder, Clinics

Runs ImAInd's commercial front and cofounds the Clinics vertical. Came out of a live clinic operation and knows what actually closes a treatment — the follow-up nobody gets around to making. Opens doors across health and technology in São Paulo, in Portuguese and in English.

LinkedIn →
Patrick Teixeira — Fitness vertical cofounder at ImAInd P
Patrick Teixeira
Cofounder · Fitness

WBO light middleweight world champion (2019–2021) — the fifth Brazilian in history to hold a world belt from a major organization. Owner of Patrick's Gym in Sombrio, SC, the first deployment of the Fitness vertical. Took a 171-student operation off paper, and sets what a member should feel at the door: recognized by name, not controlled by a gate.

Instagram →
For Investors

The window is now.

Validated operation. Eight contracted deployments across four verticals. Team in place. Bridge round closed in Q2 2026. Now raising pre-seed to scale across verticals and accelerate internationalization (PT → ES → EN). Direct conversation — no noise, no generic deck.